Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
Scientifically Proven: 3x Brighter* *Compared to top purple shampoos
WHERE: Apply to wet hair, lather fully, and let process.
WHEN: 2-3 times per week or as often as needed to neutralize unwanted brassiness.